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Weidemann goes Northwest – Market Entry in Canada

Pilot trade fair in Canada - Weidemann at this year’s Expo Champs in Saint Liboire at the end of August 2017

The manufacturer of Hoftracs, wheel and telescopic wheel loaders and compact telehandlers that is successfully established in Europe is dedicated to expanding it sales activities in Canada. The Weidemann products are now available for farmers and dairy farms in the province of Quebec for the first time. The mechanical engineering specialist plans to systematically build and expand the Canadian market in the long term.

“This large and important market is of great interest for us at Weidemann. Fortunately we find very similar orders of magnitude, working principles and structures at the dairy farms there as with our main areas in Europe. We are confident that we will be able to meet the diverse tasks of Canadian farmers with our product range,” says the commercial director Bernd Apfelbeck. To be able to precisely meet the local demands, Weidemann is starting in the pilot market of Canada with editions from the product range areas of the Hoftracs, telescopic wheel loaders and compact telehandlers that are specifically tailored to local needs.

An initial network of five dealers will be set up at the following locations: La Pocatière, Rivière-du-Loup, Saint- Augustin-de- Desmaures, Victoriaville, Saint-Jean-sur-Richelieu, Rimouski and Mirabel. The affiliation of Weidemann GmbH with the Wacker Neuson Group plays a crucial role here, since these dealers in Canada are already successfully active for the construction industry group, which results in strategic advantages and a close cooperation. These dealers are now expanding their portfolio with the Weidemann brand with respect to the target group of agriculture. The Wacker Neuson Group will strategically align itself with this target group and is positioning the essential brand of Weidemann on the market as an interesting provider with a highly-specialised product concept.

“We have received a great deal of positive feedback from our new dealers about the introduction of the Weidemann brand in Canada and the associated high potential. We have already prepared our partners with intensive product and service training sessions. The first trade fair presence at Expo-Chams in Saint Liboire at the end of August 2017 showed us how much end customers are interested in the machines and we have the right solutions,” says the responsible market development manager Manuel Meyer about the Weidemann launch in Canada.